Marketing

Let's be realistic - sometimes you simply must place callers on hold. In fact, approximately 70% of callers are placed on hold. While some businesses see this as a negative, it is in fact an opportunity to make your business shine.

When your callers are on hold, you have a captive audience - at least as long as you give them a reason to stick around. So why not use this time to your advantage? The hard part is already done: customers are calling you.

On-Hold messaging allows you the time to help define your business to your callers. Even better, the right message helps keep callers interested and wanting to know more. Whether product information, exciting company news, promotions, or even a bit of humor, your On-Hold message is an invaluable opportunity to keep customers' attention as they wait.

Still uncertain whether On-Hold messaging is right for you? Before you decide, consider these facts:

Put simply, your business cannot afford to lose customers simply because they're placed on hold.

Still uncertain? Well...think about those times when you have been placed on hold.

Then - give us a shout.

Customers who experience a customized On-Hold message vs. silence will stay on hold longer and are less likely to be irritated when the call is connected to a live person.
Customers will remain on hold up to 30% longer when an On-Hold message exists vs. silence or general music.
30% of customers who hang up while on hold will not call back. Are you willing to risk losing business just because callers had to wait on a necessary hold?
Customers perceive hold time to be shorter when listening to On-Hold messages. And - customer perception is their reality, so what better way to keep them interested and on the line?